P&G, Walmart Plan More TV Movies

Procter & Gamble and Walmart will premiere a second made-for-TV family movie, “The Jensen Project,” on Friday, July 16 on NBC. The movie follows the joint-venture “Secrets of the Mountain,” which aired in April and was watched by more than 7.5 million people, per P&G.

The company says “The Jensen Project” is based on a family of science whizzes conducting underground research to help solve global crises.

“‘The Jensen Project’ DVD and soundtrack will be sold together in a bonus pack exclusively at Walmart starting Saturday, July 17, while the “Secrets of The Mountain” DVD and CD soundtrack is also on sale.
A third movie, “A Walk in My Shoes,” is already in post-production and will air later this year, per P&G and Walmart, and a fourth movie is also in production.

The companies say that among moms aged 18-34, 93% percent liked “Secrets of the Mountain,” and 88% said it was good/excellent quality. Eighty-five percent thought it was right for families and 79% want it to be a series.
Source: www.mediapost.com

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